Passion To Create

Publisher: New Holland Publishers

This is an incredible, inspirational and fascinating autobiography of Cheryl Cecchetto. In 1990, in a 1-bedroom apartment in Santa Monica, California, an aspiring actress from Northern Canada, in need of her proverbial “day job,” started a part-time, one-woman party planning company with a Smith-Corona typewriter, and a fax machine next to her bed. 25 years later, Cheryl Cecchetto is the go-to Special Event producer in Hollywood, inspiring the most original and distinguished celebrations in what should also be known as “The Entertain-ING Capitol of The World.” “Passion to Create” chronicles Cheryl’s path to manifesting some of the most memorable and high profile events in Los Angeles, sprinkled with amusing stories and anecdotes not normally available for general consumption. With humor and candor, Cheryl details the collaborative inspiration and challenges of many of her creations, as well as behind-the-scenes drama and hilarity that apparently comes with the territory. She also shares her philosophies on work ethic, service, generosity, family, and balance. “… and if it isn’t fun,” Cheryl adds, “why do it? I’m encouraged that people are intrigued by this Industry, want to hear more, and laugh in all the right places.” 

Cheryl’s many prestigious clients and projects include:

  • Academy Awards Governor’s Ball - 25 consecutive years
  • Emmy Awards Governor’s Ball - 17 consecutive years
  • The G’Day USA Gala - 11 consecutive years
  • Emirates Airlines
  • Children’s Hospital Los Angeles
  • The Tournament of Roses – Rose Parade
  • Guess?
  • Warner Brothers Studios
  • Cedars-Sinai Hospital
  • Entertainment Weekly
  • 20th Century Fox
  • People’s Choice Awards
  • Goldman Sachs

About Cheryl Cecchetto

Cheryl Cecchetto, owner and president of Sequoia Productions, has been at the forefront of the special event world since 1990. At the heart of the entertainment industry in Los Angeles, Cecchetto and her crackerjack production team have consistently delivered comprehensive, cutting edge celebrations to the most distinguishing of clients, and savviest of guests. Trained in Toronto and New York in the performing arts, Cheryl’s penchant for the dramatic inspires both classic elements and emerging technologies to transform guests via all of the five senses. Cheryl has been featured on Good Morning America, The Today Show, CNN, E! Entertainment, Entertainment Tonight, FOX News, CBS News, ABC’s On The Red Carpet, and Access Hollywood. Her events and designs have been featured in countless publications including The Los Angeles Times, In Style, The Robb Report, Entertainment Weekly, USA Today, Vanity Fair, and People Magazine.

detail

Binding EAN ISBN-10 Pub Date PAGES Language Size Price
Hardcover 9781742576039 1742576036 2014-12-29 372 0.00 x 10.30 x 10.10 in $35.00

Publicity

Connect

Multimedia

Contributor Platforms

Recent Press

Promo Quotes

Events

Book Signings and Tour Cities

True Confessions of a Shameless Gossip

True Confessions of a Shameless Gossip

by Bennett, Craig

True Confessions of a Shameless Gossip is a champagne- and scandal-fueled trip through an amazing career, filled with glittering celebrities and outrageous tales. Craig has covered the Oscars, lived in Hollywood, and interviewed a galaxy of stars within (and outside of!) their lunch breaks...

read more
Teida's Story

Teida's Story

by Corrie, Danielle

Teida’s Story is the beautiful and unique tale seen through her own doggy eyes...

read more
Now Where Was I?

Now Where Was I?

by Shorrock, Glenn

Glenn Shorrock is a music icon. With a career spanning more than fifty years, he is one of the elder statesmen of Australian contemporary show business. Now, Where Was I? is Glenn’s story in his own words. After emigrating with his family to Australia as a ‘ten-pound Pom’ in the 1950s, his success took him to international stardom...

read more
The Stripper Next Door

The Stripper Next Door

by Corbett, Emma Lea

Emma Lea Corbett, known by her stage name, Suzie Q, built a successful career out of wearing nothing more than high heels. But beneath the glittery eye shadow and girly charm is a savvy businesswoman at the head of a successful business empire...

read more
I've Come to Say Goodbye

I've Come to Say Goodbye

by Carmichael, Barbara

From beige Australia to dazzling India, the intrepid Barbara Carmichael takes us on a poignant journey of friendship and selfdiscovery.A big-hearted tale of travel, family and the strange hand of destiny that can bring people together — and tear them apart...

read more
There's Your Quote, Mate

There's Your Quote, Mate

by Tati, Antonino

Antonino Tati (founding editor of Cream Magazine) celebrates 20 years of publishing by pulling together an anthology of unorthodox interviews with artists from the international music scene – delving into juicier subjects like sex and sexuality, drink and drugs, money and politics, race and religion, and the pitfalls of fame and faux pas of the famous...

read more
Rope

Rope

by Howard, Amanda

This is a short history of the hanged … criminal and political cases, the guilty and the wrongly accused.There are some incredible stories herein, badly conducted hangings, innocent men and women, miraculous survivals and horrific deaths...

read more
From Steel City To Hollywood

From Steel City To Hollywood

by Avalon, Phil

Phil Avalon is one of Australia’s most successful independent film producers. Now fans and film buffs alike can delve into the life of a legend, in his Autobiography ‘From Steel City to Hollywood’...

read more
Famous Graves To Visit Before You Die

Famous Graves To Visit Before You Die

by Cooper, Steve

There are some living legends that are so big, that even dead, they’re larger than life.Famous Graves to Visit B4 You Die showcases the final resting places of the famous, the infamous and the historic … from Bogart and JFK, to Henry VIII and the Great Pyramid of Giza, they’re all here in one great book...

read more
Call Me Corp

Call Me Corp

by Reynolds, Ben

This amazing autobiography encapsulates a period of Ben Reynolds’ experiences as a soldier in the desert in North Africa and as a prisoner of war in Italy during the Second World War. It is a candid portrait of survival and survivors.It is written with heart-warming honesty and wit...

read more
Dirb It Up! Do It Real Big!

Dirb It Up! Do It Real Big!

by Smith, Brad

Brad has been building the Braaap Brand and developing new bikes for over six years, starting from his shed at home when he was just 16 years old...

read more
Passion To Create

Passion To Create

by Cecchetto, Cheryl

This is an incredible, inspirational and fascinating autobiography of Cheryl Cecchetto. In 1990, in a 1-bedroom apartment in Santa Monica, California, an aspiring actress from Northern Canada, in need of her proverbial “day job,” started a part-time, one-woman party planning company with a Smith-Corona typewriter, and a fax machine next to her bed...

read more
I Survived Kerobokan

I Survived Kerobokan

by Conibeer, Paul

In 2012, Paul Conibeer, a traveler was jailed in Bali's infamous Kerobokan Prison - the home of Shapelle Corby, the 'Bali Nine' and a host of international travelers on death row for smuggling drugs. Paul's crime was a dispute over an unpaid hotel bill and his failure to 'pay off' the right people in the Kuta Police system that saw him jailed for almost 12 months...

read more
Mandela

Mandela

by Smith, Charlene

The measure of a politician is not in his or her words; spin doctors take care of those. It is in what they do to improve the lives of their people. A successful lawyer, Nelson Mandela sacrificed career, family and freedom to pursue an extravagant ideal: a non-racist, non-sexist future for a nation apparently determined to remain divided...

read more
A Life Half Lived

A Life Half Lived

by MacLeod, Andrew

As a law student, Andrew MacLeod heard a key speaker talk about a moral obligation to use our skills to better the lives of others. It changed his life's direction...

read more
I Deserted Hitler

I Deserted Hitler

by Inglis, Nancy

This is the moving story of Bruno Trappmann told by his partner, Nancy Inglis. The story opens with touching descriptions of the simplicity of a young's boy life growing up in Hitler's 3rd Reich where at every step of his young life he is in conflict with Nazi ideology and values to which he cannot conform...

read more
Betrayed

Betrayed

by Shears, Richard

This is the true story of Latifa Ali, betrayed by her family and friends and kept as a prisoner byher father in Iraq. She has no allies, no liberty as a Muslim woman and no access to theAustralian Consulate.As the war on terror rages around her, Latifa is at war with her culture and customs.Imprisoned, abused and violated, her efforts to escape Iraq fail and her death looms closer...

read more

Similar Titles

  • Teida's Story
  • Now Where Was I?
  • The Stripper Next Door
  • I've Come to Say Goodbye
  • There's Your Quote, Mate
  • Rope
  • From Steel City To Hollywood
  • Famous Graves To Visit Before You Die
  • Call Me Corp
  • Dirb It Up! Do It Real Big!
  • Passion To Create
  • I Survived Kerobokan
  • Mandela
  • A Life Half Lived
  • I Deserted Hitler
  • Betrayed
  • True Confessions of a Shameless Gossip