Be Board Ready

The Secrets to Landing a Board Seat and Being a Great Director

Betsy Atkins finally shares her secret to getting on public company boards. In her book “Be Board Ready” she’ll tell you how to build your brand, grow your network, and maximize your board interview for a board seat to get the offer. She’ll help you prepare for board service and guide you on how to be a better board member. For CEOs and entrepreneurs, she shares how to make your board a strategic differentiator, truly accelerating your career and building your company. She wraps it up with a series of articles on board learnings and experiences. “Be Board Ready” is an insider’s guide to getting a board seat and making the most of it.

Betsy Atkins

Betsy is a three-time CEO and serial entrepreneur & founder of Baja Corporation. She has co-founded enterprise software companies in multiple industries including energy, healthcare and networking. She is an expert at scaling companies through hyper growth and leading them to successful IPO and acquisitions.

 

Betsy is a corporate governance expert with an eye for making boards a competitive asset. Her corporate Board experience is vast and covers multiple industries including: Technology, Financial Services, Healthcare, Retail, Automotive, Manufacturing, and Logistics. As a Corporate Director, she brings an operational perspective which focuses on taking friction out of the consumer experience. She leverages broad contemporary knowledge of digital technology to reduce costs, drive efficiency and productivity using AI machine learning analytics to streamline processes.

 

For 20 years, she has worked behind the scenes at companies like Chico’s, Vonage, Darden Restaurants, Wynn Resorts Inc., NASDAQ, HealthSouth, Wix, Home Depot Supply, and Polycom. She has served on over 30 boards and been through 13 IPOs.

 

Previously, Betsy was the CEO of NCI, a food manufacturer creating Nutraceutical and Functional Food products. NCI created the PowerBar and healthy snacks for Kraft, Nabisco, etc. Betsy was also the CEO of Clear Standards, which developed enterprise level software for monitoring carbon emissions.

Marketing & Publicity
  • She is a frequent contributor to additional online sites like Corporate Secretary, Directors & Boards, Business & Wire, etc. and will be plugging the book in her future articles
  • The book is already slated to be featured in Magazine & websites such as Corporate Board Member and Nasdaq Clearinghouse
  • Appeared on several Television programs for networks like CNBC, Yahoo Finance, Bloomberg etc.
  • Frequently featured as a contributor for current event topics on major media outlets