Carnivore Cooking for Cool Dudes

The carnivore diet has emerged as an extremely compelling and scientifically validated strategy to drop excess body fat quickly, heal from assorted autoimmune, inflammatory, and leaky gut conditions, and dramatically elevate the nutrient density of your diet. Meet three cool dudes—Brad, Brian and William—health experts who walk their talk, enjoy life, perform magnificent athletic feats, and are nice to their wives. They will help you sort through the hype and misinformation about carnivore dispensed by closed minded, uncool, floppy naysayers, and understand the right way to implement a nose-to-tail carnivore eating strategy featuring a strategic variety of sustainably raised animal foods like grassfed meat, pastured eggs, and wild-caught seafood. Enjoy over 100 carnivore-friendly recipes that are quick, delicious, and satiating, and fitness and lifestyle tips to help support your dietary transition.

Brad Kearns

Brad Kearns is the New York Times bestselling co-author of The Keto Reset Diet, host of the highly acclaimed (by him, friends and family) Get Over Yourself podcast, Guinness World Record setting Speedgolfer, and former US national champion and #3 world-ranked professional triathlete. As host of the Keto Reset online multimedia video course (ketoreset.com) and the Primal Blueprint keto podcast, Brad talks about keto all the time, which makes automatically makes him an expert. Brad likes to occasionally depart from keto guidelines with evening popcorn binges and excess dark chocolate consumption.

Brian McAndrew

Brian McAndrew became a YouTube celebrity while still a University of Oregon student, when he co-wrote, directed, produced and starred in the epic and totally viral video, I Love My Ducks. Today he is a master filmmaker and audio engineer who has made Mark Sisson look really good on mic and camera for several years. He has been smooth, effortless, graceful, and badass in adhering to a strict ketogenic diet since early 2016, all the while pursuing ambitious goals in powerlifting and Crossfit. Brian started his Instagram site @WholeDoods as a protest against overpriced grocery chains. It grew quickly despite his extremely limited text commentary on the posts of his lavish and creative meals—generally either “I’m eating this,” or “I just ate this.” Visit Instagram @WholeDoods to see how fun, easy and colorful keto eating can be.

Marketing & Publicity
  • Initial Print Run: 3000
  • Blog posts on MarksDailyApple.com and Bradkearns.com
  • Social media campaigns on Facebook, Twitter, Instagram and Pinterest
  • Authors as guests on Primal Blueprint Podcast, and Get Over Yourself podcast, and many other health-oriented podcasts
  • National and regional advertising and promo opportunities with Barnes&Noble, BEA, library publications, etc.