StoryBased Selling

Create, Connect, and Close

As a founder of a successful organization that trains and develops sales professionals, Jeff Bloomfield has given a lot of thought to why customers say yes. In Story-Based Selling: Create, Connect, and Close, Mr. Bloomfield says it’s really no mystery. People buy from people they trust. They trust people they like, and they like people they connect to. And he believes that storytelling is the best way for salespeople—and all of us—to immediately connect to a customer’s feelings of trust and liking.

He thinks teaching sales professionals to close a deal by presenting their product, probing its mutual benefits, and overcoming the customer’s objections and skepticism, is a waste of time. Instead, he urges them to tell a great story.

Jeff Bloomfield of Cincinnati, OH

Jeff Bloomfield comes from a long line of storytellers.  He has helped individuals and companies transform their sales and marketing systems by understanding the power of neuroscience on everyday communication. Jeff has founded and managed two separate consulting companies, Apex Training & Development and most recently, Brain Trust.  His dynamic, engaging, communication style and his sense of humor coupled with his inspiring transformational coaching techniques are the trademark of his companies.  His experience of over fifteen years in sales, marketing, and training in multiple industries affords him a unique perspective that seems to resonate with readers and clients of all backgrounds and industries.

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