The Next Generation Economic System
The term “vMEME” (the superscript “v” is for “value”) refers to a core value system expressed through a culture’s memes, i.e., its ideas, habits, and cultural preferences and practices that spread from person to person. In MEMEnomics Said E. Dawlabani reframes our economic history and the future of capitalism through the unique prism of a culture’s value systems. Focusing on the long-term effects of economic policies on society, he expands psychologist Clare W. Graves’ concepts of the hierarchical nature of human development and the theories of value systems of Beck and Cowan’s Spiral Dynamics. He presents our economic history in terms of the hierarchy of five of the eight value-systems or vMEMEs of human existence that we can now identify. These new value preferences emerge as people interact with their environment to solve the problems of their “life conditions.”

Said Dawlabani of La Jolla, CA SAID DAWLABANI is the leading expert in the value-systems approach to economics. He is the founder of The Memenomics Group, an advisory organization that reframes economic issues through the prism of value systems and offers sustainable solutions based on this emerging science. For the past decade he has worked closely with renowned global geopolitical advisor Dr. Don E. Beck, one of the architects behind South Africa's transition from apartheid and co-author of Spiral Dynamics.

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