Exceptional Leaders Playbook

The Exceptional Leaders Playbook will be an important resource for managers and leaders who want to improve their skills and results. The book is full of immediately actionable tactics and strategies designed to help progressive leaders develop themselves and their teams.

Wally Schmader

Wally Schmader has over 20 years of successful hands- on experience developing and leading high-performance teams. He has worked successfully with senior executives, middle managers and front-line leaders and managers.
He is a highly-regarded leadership coach and described many of his strategies and insights in his first book which was published in 2006 entitled ‘Full Contact Leadership: Dynamic New Ideas & Techniques for Today’s Leaders’.
Wally has been interviewed by Fortune Radio, and been a featured speaker at many conferences, forums and webinars.

Tracy Spears Tracy Spears has coached thousands of professionals through conferences, webinars, broadcasts, and videos. Her energetic and interactive approach has helped leaders and aspiring leaders all over the world to improve their leadership skills, their communication, and their understanding of how people and organizations succeed. She is the co-author of best-selling “What Exceptional Leaders Know” and “The Exceptional Leaders Playbook”. Tracy is the Co-Founder of the Exceptional Leaders Lab, a worldwide community of progressive business leaders focused on making a positive difference in their organizations.

Marketing & Publicity
  • A. Pre Launch Marketing a. Book Reviews & Endorsements b. Speaking Engagement Pre-Sales & Bulk Corporate Special Editions c. Pre-Media Promotion to Podcasts, Bloggers, etc.
  • B. Launch Campaign a. Joint Venture & Cross Promotions i. Through our network of authors, experts, thought leaders, and community leaders we’ll reach over 11 million people with our launch campaign. b. Media Promotions i. Through our press initiatives, the book will be featured on a wide range of media including nationally syndicated radio shows, Television networks, high traffic podcasts, and blogs c. Social Media Campaign i. The Author and Publisher will push the book heavily through their social media databases reaching over 250,000 targeted readers. d. Book Signings and Speaking Engagements i. The author will coordinate book signings in stores in select markets to push in-store sales and will promote the signings to their network of followers e. Book Launch Party i. The Author would like to coordinate a launch party on the day of release at a local store in their top market to bring their local community together to celebrate the release of the book
  • C. Long Term Initiatives a. Speaking Engagements i. The author is consistently invited to speak to corporations and associations and will promote the books availability online as well as in local stores. b. Workshops/Live Events i. The Author hosts their own live events and workshops in key markets and will promote the book at all events and suggest attendees buy the book online or in their local bookstore.