The Making of a Maverick
Building Champions in Business and in Life
This book is designed to help individuals who want to stop the self-doubt and create actions to grow their business, increase profits and serve with greater peace and ease, referred to as that ‘gentle hum’. We don’t focus on overcoming fear, but rather the actions one can take to prove to yourself there is nothing TO fear, and the answers you seek are within yourself.
Marlo Higgins
Marlo Higgins is a Chief Inspirational Officer and has coached thousands of people to define their true 'Maverick status'. People matter, self-worth matters, time matters, when it all aligns, everything works. Marlo has motivated and inspired her followers through her weekly videos, iTunes podcast, blogging, seminars, private coaching sessions, public appearances, and articles in Forbes.
Marketing & Publicity
- A. Pre Launch Marketing a. Book Reviews & Endorsements b. Speaking Engagement Pre-Sales & Bulk Corporate Special Editions c. Pre-Media Promotion to Podcasts, Bloggers, etc. d. Ambassadors i. The author will recruit 20-50 local ambassadors who will each promote the book upon release and will push their community to buy the book from the stores on a local level.
- B. Launch Campaign a. Joint Venture & Cross Promotions i. Through our network of authors, experts, thought leaders, and community leaders we’ll reach over 11 million people with our launch campaign. b. Media Promotions i. Through our press initiatives, the book will be featured on a wide range of media including nationally syndicated radio shows, Television networks, high traffic podcasts, and blogs c. Social Media Campaign i. The Author and Publisher will push the book heavily through their social media databases reaching over 250,000 targeted readers. d. Book Signings and Speaking Engagements i. The author will coordinate book signings in stores in select markets to push in-store sales and will promote the signings to their network of followers e. Book Launch Party i. The Author would like to coordinate a launch party on the day of release at a local store in their top market to bring their local community together to celebrate the release of the book
- C. Long Term Initiatives a. Speaking Engagements i. The author is consistently invited to speak to corporations and associations and will promote the books availability online as well as in local stores. b. Workshops/Live Events i. The Author hosts their own live events and workshops in key markets and will promote the book at all events and suggest attendees buy the book online or in their local bookstore.