A Field Guide for Managers: bringing out the best in people

This book is predominately for line managers and team or project leaders, with 52 chapters that help managers bring out the best in their people and improve business results. Each chapter is designed to give an informative read and practical application through exercises, reflection, methods or templates. The book is in three parts: Part I is about mindsets that bring about trust and openness, and how to develop them; Part II is about practicing skills which enable you to connect with people; Part III is about using applications that create engagement and participation.

Deni Lyall Deni Lyall has been practicing as an executive coach and management development trainer for over 20 years. She has in-depth knowledge of and a wealth of experience in managing and working with people. Deni has a pragmatic approach to coaching and development as enabling people to make a real difference is important to her. As a chartered engineer she spent the first half of her career working in a variety of operational line management roles.

Marketing & Publicity
  • B. Launch Campaign a. Joint Venture & Cross Promotions i. Through our network of authors, experts, thought leaders, and community leaders we’ll reach over 11 million people with our launch campaign. b. Media Promotions i. Through our press initiatives, the book will be featured on a wide range of media including nationally syndicated radio shows, Television networks, high traffic podcasts, and blogs c. Social Media Campaign i. The Author and Publisher will push the book heavily through their social media databases reaching over 250,000 targeted readers. d. Book Signings and Speaking Engagements i. The author will coordinate book signings in stores in select markets to push in-store sales and will promote the signings to their network of followers e. Book Launch Party i. The Author would like to coordinate a launch party on the day of release at a local store in their top market to bring their local community together to celebrate the release of the book
  • Pre-Marketing Plan: A. Pre Launch Marketing a. Book Reviews & Endorsements b. Speaking Engagement Pre-Sales & Bulk Corporate Special Editions c. Pre-Media Promotion to Podcasts, Bloggers, etc.