True Fit

How to Find the Right Job by Being You

The author, a former president of a Bay Street investment firm, offers blunt advice to readers looking for a job: Before you start looking for a job, think about who you really are. What do you like to do? What are you good at, and what are you not so good at? Who do you like to hang out with? Then, and only then, look for a job that actually suits your skills and your personality.


This book is written for people who are in their 20s, fresh out of college, or in their 40s, fresh out of a corporate job. They haven’t had a chance to think deeply about who they are and what kind of environment suits them. In fact, they’re typically scared to stand up for themselves, because they think they won’t get a job that way. The author, speaking from personal experience as an employer who hired hundreds of people at his bank, urges readers not be shy about who they actually are and what they like to do. They should make that perfectly clear to prospective

Jim Beqaj

As former President and Chief Operating Officer of Wood Gundy, author Jim Beqaj has personally hired over 600 people in his business career. Among other things, he led the integration of Wood Gundy with CIBC and the expansion into the U.S. in the early 1990s. After hiring over 450 people in 18 months, he realized that putting the right talent together was the most important and enjoyable part of his job.

Since 2002, he’s been a coach and adviser, helping corporate clients to attract talented teams and individuals who fit the business and culture. 

He also co-founded BayStreetDirect.com, an online IPO and Private Placement company that revolutionized the way securities were delivered to the public. In 2000, it was ranked 11th out of the Top 25 Internet companies.

Marketing & Publicity
  • Reviews are expected in the major business media, including the Globe & Mail, Canadian Business and Profit Magazine, and interviews targeted with major TV Bloomberg News and BNN, and, national and regional radio.
  • Jim Beqaj has a major profile in Canada’s business community and has been a TV, radio and print spokesperson commenting on human resource issues for over ten years.
  • Advance galleys of this soon-to-be-classic will be distributed widely to business opinion leaders, and print and on-line commentators.
  • The November media outreach will be augmented with a robust social media campaign on Twitter and Linked In, and will be followed up by a second media outreach to radio in January.
  • Jim will make himself available for speaking events across the country.