Learning How to Succeed

Learning how to succeed is as important as learning how to read or write. This book is written for parents, educators and students themselves who wish to be released from the shackles of underachievement. and find bases for academic and personal success. This book applies the Taccarino/ Leonard theory of the S-Factor to the enterprise of education. The S (Success) Factor is a global force within a person’s structure of self which is formed and generated by the dynamics and interactions of the following core character and personality elements: internal motivation and self-regulation, self valuing, affective effectiveness, interpersonal effectiveness, self potency and success drive. The book shows how the development of a strong S-Factor is at the root of the successes of those such Oprah Winfrey and Steve Jobs. The book encourages teachers to use S-Factor driven success stories to provide models to students to help them to learn how to succeed. There are also case studies of ordinary and extraordinary individuals who have transformed their S-Factors and achieved significant success. Clear guidelines are presented for assessing, developing and in some cases transforming the success readiness of students and creating cultures of success in schools.

John Taccarino Dr. John Taccarino is a nationally known psychologist who received his Ph.D. from Northwestern University. He has been a licensed clinical psychologist and a department chair at DePaul University in Chicago. He has edited or authored some of the most widely used psychological assessments in America and has been profiled in such publication as Who’s in America, Who’s Who in American Education Who’s Who in the World. His other recent books aretitled “The Choices of the Soul”and "S(Success) Factor the Psychological Roots of Success.” He has also developed a number of S-Factor assessments for MirrorWalk. Com in Hong Kong.

Marketing & Publicity
  • c. Social Media Campaign i. The Author and Publisher will push the book heavily through their social media databases reaching over 250,000 targeted readers.
  • b. Media Promotions i. Through our press initiatives, the book will be featured on a wide range of media including nationally syndicated radio shows, Television networks, high traffic podcasts, and blogs
  • e. Non-Profit Organization Partnership i. The author will align with 2-3 non-profit organizations with a substantial reach. The non-profit will promote the book to their volunteers and community members. The author will donate a percentage of his/her royalties to the non-profit.