The Marketing Dictionary for the 21st Century

Now Make Sure You’re Fluent in the Language of Marketing in the 21st Century! >> Do you know the difference between cold traffic vs. hot traffic – and the best way to convert each? >> Are your content writers serving you warmed over “Google goulash?” >> Are you taking your response rates to the next level by using dominant resident emotion and the core buying complex? In the digital era, marketing is evolving with lightning speed, and the language of marketing is changing right along with it. Now, with the Marketing Dictionary for the 21st Century, you’ll quickly bring your marketing vocabulary up to date, understand what colleagues and vendors are talking about, and show others that your marketing knowledge is on the cutting edge. You’ll also learn important marketing concepts that can multiply your sales and profits as never before!

Robert Bly Robert W. Bly (Montville, NJ) is a professional writer, speaker, and marketing consultant with over 3 decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made multi-millionaire while still in his 30s. Bob is the author of 80 published books including Careers for Writers (McGraw-Hill/VGM), Secrets of a Freelance Writer (Henry Holt), The Copywriter's Handbook (Henry Holt), and The Elements of Business Writing (Alyn & Bacon). McGraw-Hill calls Bob Bly "America's top copywriter," and he was named 2007 Copywriter of the Year by American Writers and Artists, Inc. Bob writes a column for Target Marketing magazine. The Direct Response Letter, Bob Bly's free e-newsletter, has over 60,000 subscribers.