Business Kamasutra

Most books published this year don't break new ground or have a legitimate reason for existence other than being a published author. Most books can be ignored. Parthiv Shah's little book, "Business Kamasutra" should not be. Most of my strategies focus on attraction in place of pursuit and consent in place of rape. This little book puts structure and system and technology for implementation underneath these ideas. Parthiv is an implementer. He has, bluntly, a clever thief inside him with a focus on 'swipe & deploy' or the aggregation of best strategies in place of innovation. Innovation is far too highly prized, when it is implementation that matters most. This book gets from concepts to practical implementation, which is where you want to be. Business is Sex is a really great conceptual way to understand relationship with prospects and customers, but without the methodology and means and resources of implementing, it's empty. Complexity is embraced in this book, and enabled by the suggestions late in this book. Process complexity is an extremely valuable asset. As the Kama Sutra greatly complicate sex but gives it master dramatic advantage in sustaining the interest of his lover(s), the ability to implement this Business Kamasutra gives sustainable competitive advantage to a company. Too many business books are nothing but flowery words and foreplay, a romancing, with no consummation. Here Parthiv has provided method and means for consummating change in your business.

Parthiv Shah I came to America a quarter of a century ago. I settled my entire mulch-generational family in the suburbs of Boston. I had been in the Indian Air Force, where I became fascinated with computers. One of my core job duties was to type in the “daily orders” and then print them out of a good old fashioned dot matrix printer (without ribbons) which I would then duplicate on something called a Cyclostyle Duplicator. Th s was my fi st exposure to “mass communications”!! My first job in the United States was marketing for a Health Club. After generating multiple leads in high foot traffic cations, I would cold-call interested potential members…I learned I was pretty good at this and I ACTUALLY LIKED IT!! Consequently, I was successful at generating many sales. I soon moved on to work for a direct mail marketing firm, J.M. Perrone Company, in Hingham, MA where I introduced a software product, Telemagic, to senior management; they adopted it for their business. While my coworkers laughed and told me learning the system was a huge time waster, I soon convinced them that the software, along with the computer, was like owning a “Thousand Dollar Rolodex”. The owner of the company was a Professor at Bentley College in Boston. He convinced me to get my MBA in marketing, which I did (from Bentley College) in 1994. I wrote many papers on Direct Marketing, Database Marketing, and Direct Mail Marketing on the way to my degree. One of the assignments in my New Product Development class was to create a product and a Marketing plan.