Honest Negotiation
Negotiate your way to success It has been estimated that today, the cost of negotiating the average B2B contract is $16,800. In larger corporations, the annual costs of contract negotiation amount to more than $1.26billion! Negotiation is a psychological game between individuals. To play it effectively, you must know the game’s rules.
Keld Jensen
Keld Jensen is an internationally recognized expert and advisor on business, communication and negotiation. He works with governments and major corporations toward achieving greater levels of success through optimized solutions to complex problems.Keld’s background is primarily in sales and marketing; he has also served as CEO of a publicly-traded Scandinavian company. He teaches at top-ranked universities around the world. These include MBA programs at the Thunderbird School of Global Management, the Baltic Management School (nominated one of the world’s 18 most innovative business schools), and Denmark’s Aalborg University. He has lecture frequently at Copenhagen Business School, and served as chairman of the school’s Center for Negotiation.Mr. Jensen has made more than 200 international TV appearances, contributes regularly to Forbes magazine, and has published hundreds of articles in other major business publications in Europe, Asia Pacific and the U.S. He is the founder and head of MarketWatch Center for Negotiation, a consulting and training organization working with private industry and governmental bodies around the world. His clients include Vestas, Novo Nordisk, Johnson & Johnson, Carlsberg Group, Siemens, Rolls Royce, SAB Miller, Bang & Olufsen, UNICEF, ThermoFisher and the governments of Canada, Denmark and Greenland. A prolific author, Keld has written 23 books, several of them award winners. His works are available in more than 35 countries and in 16 languages, with more than 2.8 million readers.
- A. Pre Launch Marketing a. Book Reviews & Endorsements b. Speaking Engagement Pre-Sales & Bulk Corporate Special Editions c. Pre-Media Promotion to Podcasts, Bloggers, etc. d. Ambassadors i. The author will recruit 20-50 local ambassadors who will each promote the book upon release and will push their community to buy the book from the stores on a local level.
- B. Launch Campaign a. Joint Venture & Cross Promotions i. Through our network of authors, experts, thought leaders, and community leaders we’ll reach over 11 million people with our launch campaign. b. Media Promotions i. Through our press initiatives, the book will be featured on a wide range of media including nationally syndicated radio shows, Television networks, high traffic podcasts, and blogs c. Social Media Campaign i. The Author and Publisher will push the book heavily through their social media databases reaching over 250,000 targeted readers. d. Book Signings and Speaking Engagements i. The author will coordinate book signings in stores in select markets to push in-store sales and will promote the signings to their network of followers
- a. Speaking Engagements i. The author is consistently invited to speak to corporations and associations and will promote the books availability online as well as in local stores. b. Workshops/Live Events i. The Author hosts their own live events and workshops in key markets and will promote the book at all events and suggest attendees buy the book online or in their local bookstore.