If It Weren't For The Customer, Selling Would Be Easy

This is not your typical book on sales! No fluff.no nonsense. Here are 100 practical, easy-to-read and understandable tips that anyone looking to close a sale can put to immediate use. Product knowledge is always critical, but so is People knowledge. Without an understanding of how customers think, feel and respond, selling can be challenging and disappointing. In 1-minute sessions, readers can pick up solid ways to become an encouraging salesperson. There are no magical tricks to successful sales - but magic can happen when a product-wise/customer-wise salesperson puts these surefire tactics to work. Knowing why people resist and the 10 resistor styles will make any salesperson more confident. Learn the words that resistors use and how to overcome them. This nuts-and-bolts guide is one that any person eager to be the best will want in their toolbox. Carry it in the car. Review a few tips prior to any selling situation. Watch the sales close with ease. A must read!

Lewis E. Losoncy Lewis Losoncy is an occupational psychologist by training and one of the most sought-after speakers in the nation. His books have been read by hundreds of thousands of people throughout North America and in Europe. Among the companies that he has consulted with are: Bristol-Myers, Squibb, L'Oreal, Dell Computers, Lucent Technolgies, and General Motors. The popular themes of his books -- encouragement, responsiblity, taking charge -- have their way into such media as The Wall Street Journal, Psychology Today, and Working Woman; he has appeared on CNN and CBS This Morning. He resides in Wyomissing, PA with his wife and daughter.