Heisman's First Trophy

The Game that Launched Football in the South

Heisman’s First Trophy is a sports novel based on a historically significant football game played 100 years ago in which tiny Cumberland University, led by a bunch of Kappa Sig fraternity brothers, squared off in Atlanta against a Georgia Tech team destined for a national championship and coached by the legendary John Heisman. The final score 222 – 0, remains the most lopsided victory in the annals of Collegiate Football.

The game saved Cumberland from financial demise; placed Georgia Tech on a path to a national championship; and changed the perception of a nation about the quality of football being played in the South. In many respects this one game was the birth of southern football champions to follow.

Sam Hatcher

Award winning newspaper journalist, editor and publisher for more than 40 years, Sam Hatcher is an alumnus of Cumberland University and member of the school’s board of trust. He retired at the rank of full colonel from the U.S. Army National Guard where he registered deployments to the Middle East, Europe and South and Central America. 

Marketing & Publicity
  • extensive media in middle Tennessee. Tennessean, 104.5 the Zone, George Plaster radio program,
  • media kits mailed to 50 cities nationwide to inform local media that a member of one of the teams is from that area
  • Kappa Sigma fundraising promotion
  • Cumberland University fundraising promotion
  • Submitted to ESPN television for coverage on/around October 6
  • NPR to run short story nationwide