- The author's e-book on the topic has been called: “an outstanding primer,” “perfect for smart professionals,” and “a great tool for understanding Web 2.0.”
- The author will be presenting her own workshop and participating in two others at IBPA's Publishing University preceding BEA in May 2009
- A developer, publisher, and business owner, the author knows firsthand how to apply the tools of social media, as well as how to build them
- John Kremer (1001 Ways to Market Your Book) says this book “will help you make the best use of social media. Put it into practice.”
- This book includes a resource CD with links to many resources, forms, and worksheets to help readers build and maintain their Social Web presence
- This book, designed as a handbook/textbook, appeals to business owners, authors, publishers, IT/PR/SEO/Marketing department heads, and marketing, media, PR, Web design, or Internet studies students
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| Title |
A Survival Guide to Social Media and Web 2.0 Optimization
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| Subtitle |
Strategies, Tactics, and Tools for Succeeding in the Social Web |
| Author |
Deltina Hay
of Austin, Texas
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| Author Bio |
A veteran Web developer and publisher, Deltina Hay is a pioneer of social media and Web 2.0, especially as it applies to business. She has written countless articles and two books on the subject. An experienced instructor, her knowledge of social media ideas and applying them in the real world make her writings some of the most accessible in the industry. |
| ISBN |
978-0-9817443-8-4 |
| Category |
COMPUTERS : Internet / World Wide Web |
| Publication |
April 1, 2009 |
| Pages |
400 |
| Size |
6.00 x 9.00 in. |
| Price |
$24.95 |
| Binding |
Paperback |
| Publisher |
Dalton Publishing |
| Website |
http://www.daltonpublishing.com
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It is no secret that the future of the Internet is the Social Web and that the future is this very instant. Millions of people and businesses are interacting, sharing and collaborating on social networking sites, media communities, social bookmarking sites, blogs and more. They are doing it right now, 24/7, and you and your business want to be a part of this powerful movement with as professional and efficient a presence as possible while keeping your expenses minimal.
This book will show you how to use the tools of Web 2.0 to build a successful Web presence. From Squidoo to YouTube, Facebook to WordPress, wikis to widgets, blogs to RSS feeds, business owners, authors, publishers, students, PR and marketing professionals can learn to apply and integrate these tools by themselves. Gone are the days of relying on Web developers! This book arms you with the nuts and bolts of the new, open-source Internet through hands-on, real-world examples. You will be pleasantly surprised at how easy it is! |
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