Chris Bell has been involved in both sales management and book retailing since 1976. He developed his retail merchandising and marketing skills through ten years experience with Walden books, working both in the field as a store manager and as a buyer for the entire chain.
In 1986 Mr. Bell brought his hands-on book retailing experience to publishing as a National Account Manager for Sunset Publishing, Pocket Books, and Avon Books, representing books and programs to all national, retail and wholesale accounts.
His experience from "the other side of the desk" provides a sense of empathy for what book merchants really need from publishers. Before joining his partners to create Midpoint Trade Books, Chris ran his own sales and marketing company representing Time Life Custom Publishing, National Textbook and Leisure Arts.
