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Midpoint Trade Books Begins Distributing Mr. Food Test Kitchen

Midpoint Trade Books has signed a distribution deal with Mr. Food Test Kitchen, a Florida-based cookbook publisher whose books offer recipes from the nationally syndicated Mr. Food cooking show.

“We feel that the Midpoint Team has what it takes to make our books accessible to all who want them,” says Steve Ginsburg, CEO of Mr. Food Brand. “By working in tandem, we will be able to reach more consumers to help them have as much fun in their kitchens as we do in our Test Kitchen.”

Their upcoming fall title is Mr. Food Test Kitchen Sinful Sweets & Tasty Treats, which will publish in October.

Since Ginsburg’s death in 2012, the Mr. Food show has continued to be aired in more than 120 markets and reach more than 3 million daily viewers nationwide. Howard J. Rosenthal has taken over as the on-air personality for the show.

Former butcher Arthur Ginsburg, better known as “Mr. Food,” became a national television personality and cookbook publisher after his popular series of 90-second, “Quick ‘n’ Easy” television segments was picked up by CBS Television Distribution (formerly King World) in 1982. Ginsburg is known for helping the everyday cook make mealtime as rewarding and satisfying as possible with easy-to-find ingredients, triple-tested recipes and no-nonsense products. Ginsburg was also among the first authors to sell his books on the QVC shopping network.

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